Why I Choose Sew Downtown Over Big Chains Like Joann’s – A Sewist’s Story

As a seasoned sewist, I’ve spent years honing my craft, and over that time, I’ve come to realize that where I shop for fabric makes a world of difference. With big chains like Joann’s closing their doors, it’s become even more clear to me why I’ve always preferred shopping at Sew Downtown—a locally owned gem right here in Northern Colorado.

My journey with sewing started decades ago, when I first picked up a needle and thread with a simple goal: to make something beautiful. Over the years, I’ve made everything from quilts to garments, each project a little more ambitious than the last. But as I’ve become more experienced, I’ve also grown more discerning. I’m not just looking for fabric—I’m looking for something that elevates my work, something that will give my creations that extra touch of quality. And that’s where Sew Downtown has always stood out.

When I first walked into Sew Downtown, it wasn’t just the fabric that drew me in—it was the sense of community. This wasn’t just another store; it was a place where I could connect with other sewists who shared my passion. Unlike the large chain stores, which can often feel impersonal and overwhelming, Sew Downtown felt like home. I was greeted by friendly faces who knew their stuff. Whether I was asking about fabric types or seeking advice on a tricky quilting technique, I could always count on the staff to share their expert knowledge, patiently guiding me to the right choice for my project.

The level of expertise at Sew Downtown is something I rarely found at big box stores like Joann’s. Sure, Joann’s might have a vast selection of fabrics, but the people working there didn’t have the depth of experience I was looking for. It wasn’t just about selling a product—it was about helping me make my project the best it could be. At Sew Downtown, the staff doesn’t just know fabric—they know the craft. They’ve been sewing for years, and that knowledge is passed down with every conversation. That personal touch makes all the difference.

Over the years, I’ve also learned to appreciate the quality of the fabrics at Sew Downtown. When you’re a seasoned sewist, you start to notice the subtle differences in fabric quality—how it feels, how it behaves on the sewing machine, and how it holds up after washing. At Sew Downtown, I find fabrics that I can trust. Their selection isn’t just about what’s trendy or in season; it’s about quality that lasts. The quilting cottons are soft and durable, the batiks vibrant and rich, and the fashion fabrics have a luxurious drape that you can’t always find in the big stores. I know that when I leave Sew Downtown with a piece of fabric, I’m not just getting something to complete my project—I’m getting a material that will elevate it.

But it’s not just about the fabric. One of the things that keeps me coming back to Sew Downtown is their commitment to the sewing community. They don’t just sell supplies—they offer a space for growth. The store hosts classes, workshops, and even American Sewing Guild meetings where sewists of all skill levels can come together to learn, share, and grow. The staff at Sew Downtown has always been eager to help me take my skills to the next level, whether it’s teaching me a new technique or giving me tips on how to improve my sewing machine skills. There’s a sense of camaraderie that’s rare to find in a chain store, and it’s something I cherish.

I remember the first time I attended a quilting class at Sew Downtown. I walked in a little unsure of my skills, but left feeling confident and inspired. It wasn’t just the hands-on instruction I received—it was the feeling of being part of something bigger than myself. That’s the kind of environment Sew Downtown fosters, and it’s a huge part of why I choose to shop there.

Over the years, I’ve seen many changes in the fabric industry, and it’s sad to see the big box stores like Joann’s closing their doors. They served a purpose for a time, but they couldn’t provide the personal, expert service that a locally owned business like Sew Downtown offers. When I choose to shop at Sew Downtown, I’m not just supporting a store—I’m supporting the people who live and work in my community. The money I spend there stays local, helping to sustain jobs, support families, and nurture a community of passionate sewists.

When I shop at Sew Downtown, I’m investing in the future of the craft I love. It’s a store that not only provides high-quality materials but also fosters a thriving sewing community where knowledge, creativity, and passion are shared. It’s a place where every customer is treated like a friend, where you can walk in with a question or an idea and know that you’ll leave with everything you need to make it happen.

As Joann’s and other large chains close, it’s more important than ever to support small businesses that are committed to keeping the craft of sewing alive. Sew Downtown isn’t just a fabric store—it’s a place where the sewing community thrives, where expertise is shared, and where every project is given the time and attention it deserves.

For me, sewing is more than just a hobby—it’s a way of life. And when I choose to shop at Sew Downtown, I know I’m supporting a business that shares that same passion and dedication to the craft.